Research Support Policy
Faculty of Business Administration, Chiang Mai University

1. Research Support Policy

In line with Chiang Mai University policy, the Faculty of Business Administration has currently driven the policies focusing on conducting researches, constructing advanced bodies of knowledge along with producing qualified graduates. Research development process of our faculty consists of 3 significant stages: “Creating, Developing, and Delivering.” Creating covers the missions of producing researchers, constructing bodies of knowledge, and seeking then research funding both form internal and external grant and funding. Developing is to increase research value by promoting research on business and economic related issues as being in line with the strategies of the province, as well as supporting local knowledge and strengthening land capacity. Delivering is the stage of knowledge distribution. In this stage, the knowledge as gained from research outcomes shall be distributed to wider public, including communities and even in academic classes. Most importantly, it also means to promote researches to be recognized internationally by getting them published in international academic journals.

Figure 1: Research Development Process of the Faculty of Business Administration

Faculty of Business Administration consists of four core departments, which are the essence of business administration in academic approach. Our departments include Department of Finance, Department of Management and Entrepreneurship, Department of Marketing, and Department of Accounting.

          In the past, the faculty promoted the research in general areas of finance, management, marketing, and accounting. Unfortunately, the concrete integration as well as specific and clear research objectives had yet to be apparently observed. The faculty, therefore, amends our research direction to be more integrative-oriented. We start our step with the construction of bodies of knowledge in the 4 core disciplines as the research bases; then, extend them to wider range of researches that can respond to social problems. According to the unique location of Chiang Mai in the northern region, the faculty realizes that direction of research should be focused on sustainable management in concentration of hospitality cluster such as spa, hotel, tourism, restaurant, and other related industries.         

These mentioned businesses truly need the sustainable management as they are in risky situation to be destroyed in the long run. The faculty strives to have our 4 core disciplines integrated in a form of research under the collaborations with other faculties or other institutes. The group of researchers whose research expertise is applied either to a common area, field or theme policies to expand to nine research groups:

  1. Business in Aging Society Group
  2. Gender and Generation Study Group
  3. Social Innovation and Business Sustainability Group
  4. AEC Business Study Group
  5. Environment and Energy Innovation
  6. Food & Health, and Aging Innovation
  7. Creative Lanna
  8. Research Excellence and Innovation
  9. Cooperate Social Responsibility: CSR

For the utmost benefits that the research can contribute, the integration of research should be found in curriculum, academic services, researches, and teaching.

For example, in an academic conference, which is held in response to serving need of community entrepreneurs), a small research can be concurrently conducted, probably by distributing surveys to its participants. Results of this small research can be used to improve the instruction of a particular class.

According to the faculty’s policy, structures of graduate curricular must be revised in order to promote its distinctive points and to make a program more specialized. Themes of graduate theses and independent studies must be also in line with the research directions and policies of the faculty.

Figure 2: Research Integration into teaching and academic services in response to social responsibility

Another important mechanism to integrate research into academic services for communities is the establishment of a supervisory organization of the Faculty of Business Administration. “Management Innovation Center: MIC” with the objective for being the center of knowledge on organizational management and the business sector on management innovation in the area by the cooperation of the academic knowledge network through the research process providing education, training as well as human resource development practices and creating new knowledge to support the government agencies, private sectors, and communities in the northern provinces throughout the Mekong sub-region to develop the economy and society in the northern region.

Figure 3: Management Innovation Center : MIC)

Above is shown the research direction of the Faculty of Business Administration. Although the faculty has still questioned ourselves on how to turn the determined directions and policies to the real practice, in some way, the faculty has made a move on. We arrange meetings and get everyone, both operational officers and lecturers from every division, involved in doing the analytical research on strengths, weaknesses, opportunities, and threats (SWOT) of the faculty. Based upon the research finding, in the last 5 years, the number of researches as conducted by the faculty members had increased every year. This result reflects that our members have good perception and awareness on the importance of research. But, how can we upgrade qualities and strengths of the research? One of our weaknesses is to have a small number of researches getting published in academic publications, especially international journals that required the paper with intensive level of theoretical ground. Some other activities that the faculty has arranged to support our research policies include academic seminars, trainings, and special lecturers that are organized with the aims to strengthen capacity of researchers and enhance the teaching as well. In addition, the faculty also initiates the project on knowledge management, provides the support to case study research as its data can be discussed in classes. The faculty also makes an active announcement for the research grants program, as funded by the faculty’s revenue. In this regards, our research support team sets up the TOR for the applicants and gives them the list of required research areas; then, encourages lectures and staff to submit research proposals. Furthermore, the faculty has initiated research collaborations with universities in abroad. The faculty has been in contact with oversea alliance universities to determine collaborative research topics as well as to co-organize academic seminars with the aim to disseminate knowledge on business administration –related issues.

Budget Allocation

Figure 4: The Allocation of Research Budget from the Faculty’s Revenue

The faculty has annually allocated its own revenue for research related affairs. From the total amount of research budget, 59% shall be invested as research grants for research projects done by the faculty’s lecturers; 24% shall be reserved for being an expenditure of research distributions, including reward for published papers and financial support for paper presentation in  conference; 13% shall be spent for research statistical software programs and foreign scholars who are invited to be research mentors and research supervisors;   3% shall be spared for research training workshops; and 1% shall be contributed to research administration.

Management strategies to foster research to be in line with the faculty’s determined directions consist of 4 core principles as follows:

  • Procurement
    • Internal Procurement
    • External Procurement e.g. Government sector, Private sector, Independent organizations
  • Research Resources Allocation ratio is found at 2 out of 3 from the total amount of common research budget.
    • Organizing workshops aim to conducting research and form research teams, to support research teams to develop research proposals and post-doctoral scholars or young researchers
    • In-house research budget allocation for departments and central office to develop institutional research by support in 9 thematic researches as defined by the faculty’s board
      • Support for research materials and research assistants.
  • Research and Knowledge Management (KM) Process Allocation ratio is found at 1 out of 3 from the total amount of common research budget.
    • Research Knowledge Management Development Process
      • Workshop (Research teams) – Organizing workshops for groups of researchers to expand collaborative network with external organizations and institutions.
      • Training/Research talk topics in each year (are varied in according to the need of faculty’s members) including:
        • Publishing academic papers in international publications workshop.
        • Qualitative research workshop
        • Statistics for research workshop
      • Conference once a year
  • Research Management Process
    • Research database/ satisfaction surveys on research support service at least once a year.
    • Research sources of funding database       
    • Development of IS/THESIS to research     
  • Research Motivation Process
    • Award article in the international database
    • Budget support
      • International Conference (Full Paper)
      • Develop proposals. (Domestic / International)
    • Foreign Mentor
    • Information/Network Access e.g. Full text paper, Software
  • Sources to Publish or Disseminate Research / Academic Paper
    • Faculty of Business Administration hosting the national and international conference yearly.
    • Other Sources
  • Academic Journals that databases as approved by the Office of Higher Education Commission and International scholarly databases e.g. Scopus etc. On May 28, 2019, The accepted journal list revised to 6,625 peer-reviewed journals by scope only academic journal, focus on subject areas “Business, Management and Accounting” and recheck the overlap journal include 10 databases of business & business related field:
    • National: TCI (Thai-Journal Citation Index Centre) – Tier 1; Tier 2
    • International: ScienceDirect, ABS(The Association of Business Schools), ABDC(Australian Business Deans Council), Web of Science(Science Citation Index Expand, Social Sciences Citation Index, Art and Humanities Citation Index), Scopus, Scimago, Social Science Research Network and Cabell-Have Impact Factor
  • Paper presentation in conference held in the country / abroad promote on the faculty’s website or other website such as conference alert that the website for national and international academic events.
  • To promote the publication of qualified researches and intellectual property copyrights with the qualified publishers such as Chulalongkorn University Printing House and the claims for intellectual property copyrights, including the request or ISSN and ISBN.

2. Research Support Performance:

The Faculty of Business Administration encourages the lecturers to conduct research with the aim to strengthen research foundation, construct advanced bodies of knowledge and produce qualified graduates. The faculty has continually supported research development by allocating financial supports, arranging trainings and workshops for the faculty members, and encouraging lecturers to participate in training workshops as well as present research papers and contribute research in academic events.

The faculty has formed the Board of Committees for Research Affairs, of which the members are representatives from all departments, including Finance, Management and Entrepreneurship, Marketing and Accounting. The committee members are in charge of providing guidelines and suggestions on research performance to be in line with and achieve the goals as defined by research institutes. Their tasks include creating action plan, determining research policies, screening and selecting researches to be funded by the faculty’s revenue, and setting up research regulations.

In addition, the faculty has initiated the research administrative mechanism to push research and creative works to achieve the goals as prescribed in the National Research Strategies and in Chiang Mai University Research Strategies. Here are shown our administrative mechanism.

  • Organizing meetings, attended by the faculty’s lecturers, to set up the directions of research excellence and make it to be line of the National Research Strategies in the concentration on Research Strategy on economic enhancement from tourism and other tourist-related service industries such hotel, spa, and souvenir.
  • Drawing up TOR and encouraging the lecturers to submit proposals for the research grant program, and conduct case study research under the support from the faculty’s revenue. This mechanism conforms well to research directions of the faculty.  Moreover, the faculty sent the lecturers, as the faculty’s representatives, to attend in the case study research writing workshop, held by the Office of the Higher Education Commission. These lecturers, then, become the trainers who can train lecturers of other institutes in the northern region to write case study research for the sake of teaching enhancement.
  • Creating research management manual and funding request forms to facilitate the lectures and to make the management more standard.
  • Supporting research being done in team in response to the research directions and promoting the integrations among internal and external units together with government and private agencies. The Faculty of Business Administration has also initiated the establishment of the research groups on hospitality industry. This group is formed to found the new bodies of knowledge. Scholars of hospitality industry are invited to be our consultants. With this mechanism, the faculty members shall be encouraged to read academic papers and get their own papers published in international publications. The faculty provide the support funding to all members to have research project consultation with Mentor.
  • Supporting the faculty members to conduct research under the support from in-house source of funding and encouraging them to seek for funding from other sources.
  • Organizing seminars to enhance research skills such as the seminar on SEM, research talk training to answer research problems or to development research, qualitative research workshop, participatory workshop, and SPSS program training.
  • Promoting academic dissemination and publications by organizing national and international academic conference at once a year such as the Business Management Research Conference (BMRC) and the International Business Management Research Conference (IBMRC). The faculty has continually held the national and international conferences since 2008 and 2011, accordingly. In addition, in order to encourage the publications of academic papers, the faculty gives the reward to those whose academic papers get published. 
  • Inviting foreign scholars for being research mentors and research supervisors, in the collaboration with Thai academicians in abroad to operate the “ATPAC project”, a collaborative project on business administration.
  • Inviting he Thailand Regional Business Schools Network (TRBS NET). TRBS NET cooperates with well-known educational institutions located in four main regions of Thailand, namely the Faculty of Business Administration and Accountancy, Khon Kaen University; the Faculty of Business Administration, Chiang Mai University; the Faculty of Management Sciences, Prince of Songkla University; and the Faculty of Management and Tourism, Burapha University for research and academic collaboration.
  • Having research assessment by qualified scholars in order to secure research quality and encourage researchers to get their research developed.