Research Support Policy
Faculty of Business Administration, Chiang Mai University


1. Research Support Policy

In line with Chiang Mai University policy, the Faculty of Business Administration has currently driven the policies focusing on conducting researches, constructing advanced bodies of knowledge along with producing qualified graduates. Research development process of our faculty consists of 3 significant stages: Creating, Developing, and Delivering. Creating covers the missions of producing researchers, constructing bodies of knowledge, and seeking funds from both domestic and international sources of funding. Developing is to increase research value by promoting research on business and economic related issues as being in line with the strategies of the province, as well as supporting local knowledge and strengthening land capacity. Delivering is the stage of knowledge distribution. In this stage, the knowledge as gained from research outcomes shall be distributed to wider public, including communities and even in academic classes. Most importantly, it also means to promote researches to be recognized internationally by getting them published in international academic journals.

Figure 1: Research Development Process of the Faculty of Business Administration.

Faculty of Business Administration consists of four core departments, which are the essence of business administration in academic approach. Our departments include Department of Finance and Banking, Department of Management, Department of Marketing, and Department of Accounting. In the past, the faculty promoted the research in general areas of finance, management, marketing, and accounting. Unfortunately, the concrete integration as well as specific and clear research objectives had yet to be apparently observed. The faculty, therefore, amends our research direction to be more integrative-oriented. We start our step with the construction of bodies of knowledge in the 4 core disciplines as the research bases; then, extend them to wider range of researches that can respond to social problems. According to the analysis on land capacity in the northern region, the faculty realizes that direction of research should be focused on sustainable management in concentration of hospitality cluster such as spa, hotel, tourism, restaurant, and other related industries. These mentioned businesses truly need the sustainable management as they are in risky situation to be destroyed in the long run. The faculty strives to have our 4 core disciplines integrated in a form of research under the collaborations with other faculties or other institutes. The 6 themes of research orientation are listed below.


1. Tourism
2. SME
3. Community and environment
4. Ethics and social responsibility
5. Service (Hospitality Financial, Institute, Education)
6. Innovation and sustainable development

For the utmost benefits that the research can contribute, the integration of research should be found in curriculum, academic services, researches, and teaching. For example, in an academic conference, which is held in response to serving need of community (entrepreneurs), a small research can be concurrently conducted, probably by distributing surveys to its participants. Results of this small research can be used to improve the instruction of a particular class.

According to the faculty’s policy, structures of graduate curricular must be revised in order to promote its distinctive points and to make a program more specialized. Themes of graduate theses and independent studies must be also in line with the research directions and policies of the faculty.


Figure 2: Research Integration into teaching and academic services in response to social responsibility


Another important mechanism to integrate research into academic services for communities is to found the institute of strategic and innovative excellences. This institute aims to provide research strategic planning service and to conduct strategic development research. Benefits of this institute can be as follows: to store knowledge as compiled from research results for the betterment of teaching, to reduce dependency on government budget, and to enhance community-based research. Anyway, only the Faculty of Business Administration itself cannot establish this institute as it is not a big faculty and the number of faculty members is not sufficient to do so. It happens that 20% of the faculty members are presently taking academic leave. Thus, the key success factor to build up this institute is to ask for collaborations from external network such as alumni, and other academic collaborative network such as the Upper Northern Regional Network, Science and Technology (northern region), Rajabhat Universities, Rajamangala University of Technology, for example. The faculty believes that an academic strength shall be built up faster with the extensive and integrative network.


Figure 3: Research Key Success Factor

Above is shown the research direction of the Faculty of Business Administration. Although the faculty has still questioned ourselves on how to turn the determined directions and policies to the real practice, in some way, the faculty has made a move on. We arrange meetings and get everyone, both operational officers and lecturers from every division, involved in doing the analytical research on strengths, weaknesses, opportunities, and threats (SWOT) of the faculty. Based upon the research finding, in the last 5 years, the number of researches as conducted by the faculty members had increased every year. This result reflects that our members have good perception and awareness on the importance of research. But, how can we upgrade qualities and strengths of the research? One of our weaknesses is to have a small number of researches getting published in academic publications, especially international journals that required the paper with intensive level of theoretical ground. Some other activities that the faculty has arranged to support our research policies include academic seminars, trainings, and special lecturers that are organized with the aims to strengthen capacity of researchers and enhance the teaching. In addition, the faculty also initiates the project on knowledge management, provides the support to case study research as its data can be discussed in classes, and complies the works of our scholars in a book entitled, “Acc-BA Expertise Book”. The faculty also makes an active announcement for the research grants program, as funded by the faculty’s revenue. In this regards, our research support team sets up the TOR for the applicants and gives them the list of required research areas; then, encourages lectures and staff to submit research proposals. Furthermore, the faculty has initiated research collaborations with universities in abroad. The faculty has been in contact with oversea alliance universities to determine collaborative research topics as well as to co-organize academic seminars with the aim to disseminate knowledge on business administration –related issues.

Budget Allocation


Figure 4: The Allocation of Research Budget from the Faculty’s Revenue.

The faculty has annually allocated its own revenue for research related affairs. From the total amount of research budget, 59% shall be invested as research grants for research projects done by the faculty’s lecturers; 24% shall be reserved for being an expenditure of research distributions, including reward for published papers and financial support for paper presentation in  conference; 13% shall be spent for research statistical software programs and foreign scholars who are invited to be research mentors and research supervisors;   3% shall be spared for research training workshops; and 1% shall be contributed to research administration.

Management strategies to foster research to be in line with the faculty’s determined directions consist of 4 core principles as follows:

1) Procurement

1. Procurement

1.1 Internal Procurement

See more details in Section 2: In-house budget allocation for research

1.2 External Procurement

  • Government sector
  • Independent organizations
  • Private sector

Regular / Special Funding Support


  • Submit at least 3 research proposals;
  • Coordinate with innovation centers to initiate collaborative research and seek for funding supports from external organizations.






2) Research Resources

2. Research Resources
(Allocation ratio is found at 2 out of 3 from the total amount of common research budget.)
  • Adequate domestic funding (in-house and external sources of funding)  
  • Research teams
  • Research appliances and materials


2.1 Organizing workshops

  • To start conducting research and form research teams
  • To support research teams to develop research proposals.
  • Post-Doctoral scholars / Young researchers

Organizing workshops regularly at once in every year.

2.2 In-house Budget Allocation for Research

  • 1. Departments


  • 2. Central Office


  • Institutional research
  • 6 thematic researches as defined by the faculty’s board
  • PhD research

2.3  Support for research materials and research assistants.













3) Research and Knowledge Management (KM) Process

3. Research and Knowledge Management (KM) Process
( Allocation ratio is found at 1 out of 3 from the total amount of common research budget.)

3.1 Research Knowledge Management Development Process

  • Workshop (Research teams)

– Organizing workshops for groups of researchers to expand collaborative network with external organizations and institutions.

  • Training

Training topics in each year (are varied in according to the need of faculty’s members) including:

  • Publishing academic papers in international publications workshop.
  • Qualitative research workshop.
  • Statistics for research workshop.
  • Conference

At once a year.

3.2 Research Management  Process

  • Research database/ satisfaction surveys on research support service

At least once a year.

  • Research sources of funding database
  • Development of IS/THESIS to research

3.3 Research Motivation Process


4) Sources to Publish or Disseminate Research / Academic Paper

4.  Sources to Publish or Disseminate Research / Academic Paper

4.1 Faculty of Business Administration

  • Hosting a conference yearly.


National and international conferences.

  • Publishing research in the faculty’s journal

Pushing the faculty’s journal to be enlisted in TCI database.

4.2 Other Sources

  • Academic Journals
  • Databases as approved by the Office of Higher Education Commission
  • International scholarly databases (Scopus, and etc.)
  • Paper presentation in conference held in the country / abroad
  • Act as the center to collect the news of paper presentations done by the lecturers and promote them on the faculty’s website (Conference Alert ! for national and international academic events).


  • To promote the publication of qualified researches and intellectual property copyrights
  • Promote the publications of academic paper/publication/textbook with the qualified publishers such as Chulalongkorn University Printing House and the claims for intellectual property copyrights, including the request or ISSN and ISBN.














CMU Affirmative Performance Indicators



Yearly Goals

1. Number of funded projects.


Achieve the determined yearly goals as being affirmed to the University.

2. Amount of funding for research, innovation or creative work projects from external sources.

Million THB

3. Number of research, innovation, or creative work projects being published, disseminated, or contributed in national or international level.

Project/piece of work

4. Number of research articles to be cited in national or international referred journals or database.


5. Percentage of lecturer and researcher receiving financial support to perform research, innovation, or creative work project from internal and external sources to the total number of lecturers and researchers.


6. Percentage of the new PhD tenure lecturer being required to produce research within 5 years.



2. Research Support Performance:

The Faculty of Business Administration encourages the lecturers to conduct research with the aim to strengthen research foundation, construct advanced bodies of knowledge and produce qualified graduates. The faculty has continually supported research development by allocating financial supports, arranging trainings and workshops for the faculty members, and encouraging lecturers to participate in training workshops as well as present research papers and contribute research in academic events.
The faculty has formed the Board of Committees for Research Affairs, of which the members are representatives from all departments, including Marketing, Finance and Banking, Accounting, and Management. The committee members are in charge of providing guidelines and suggestions on research performance to be in line with and achieve the goals as defined by research institutes. Their tasks include creating action plan, determining research policies, screening and selecting researches to be funded by the faculty’s revenue, and setting up research regulations.
In addition, the faculty has initiated the research administrative mechanism to push research and creative works to achieve the goals as prescribed in the National Research Strategies and in Article 1:  to strengthen capacities and capabilities for the betterment of economy of Chiang Mai University Research Strategies. Here are shown our administrative mechanism.

  • Organizing meetings, attended by the faculty’s lecturers, to set up the directions of research excellence and make it to be line with the Article 1 of the National Research Strategies in the concentration on Research Strategy No. 4: research on economic enhancement from tourism and other tourist-related service industries such hotel, spa, and souvenir.


  • Drawing up TOR and encouraging the lecturers to submit proposals for the research grant program, and conduct case study research under the support from the faculty’s revenue. This mechanism conforms well to research directions of the faculty.  Moreover, the faculty sent the lecturers, as the faculty’s representatives, to attend in the case study research writing workshop, held by the Office of the Higher Education Commission. These lecturers, then, become the trainers who can train lecturers of other institutes in the northern region to write case study research for the sake of teaching enhancement.
  • Creating research management manual and funding request forms to facilitate the lectures and to make the management more standard.


  • Supporting research being done in team in response to the research directions and promoting the integrations among internal and external units together with government and private agencies. The Faculty of Business Administration has also initiated the establishment of the research groups on hospitality industry. This group is formed to found the new bodies of knowledge. Scholars of hospitality industry are invited to be our consultants. With this mechanism, the faculty members shall be encouraged to read academic papers and get their own papers published in international publications. The faculty shall provide the travel support to all members to have research project consultation with foreign scholars.
  • Supporting the faculty members to conduct research under the support from in-house source of funding and encouraging them to seek for funding from other sources.


  • Organizing seminars to enhance research skills such as the seminar on SEM and AMOS Training Factor Analysis, qualitative research workshop, participatory workshop, and SPSS program training.
  • Promoting academic dissemination and publications by organizing national and international academic conference at once a year (such as the Business Management Research Conference (BMRC) and the International Business Management Research Conference (IMBRC)). The faculty has continually held the national and international conferences since 2008 and 2011, accordingly. In addition, in order to encourage the publications of academic papers, the faculty gives the reward to those whose academic papers get published.


  • Inviting foreign scholars for being research mentors and research supervisors, in the collaboration with Thai academicians in abroad to operate the “ATPAC project”, a collaborative project on business administration.
  • Having research assessment by qualified scholars in order to secure research quality and encourage researchers to get their research developed.