Overview

The Master of Business Administration (Marketing) program strives to enhance student’s essential knowledge and skills in marketing for the marketing professions in response to swift change of business and marketing environments within the modern world. The program will enable students to build and develop marketing strategies on an analytical thinking basis to gain brand value, increase, and sustain competitive capacity for certain businesses. The graduates of this program must be able to perform themselves in the marketing career path effectively with marketing ethics. In addition, the program strongly intends to produce marketers with preferred qualifications as required by the large, medium, and small size companies at the multinational, national, and local levels.

Learning Outcomes

The Master of Business Administration (Marketing) program is able to produce graduates who:

  1. Are equipped with marketing skills and proficiency and are able to build up and develop marketing strategies to gain brand value and sustain competitive capacity for certain businesses.
  2. Are able to design and develop applicable marketing plans in respect to the ever-changing business environment and in response to the demands of certain businesses on a marketing ethic basis.
  3. Comprehend and identify marketing problems of certain businesses and are able to apply analytical thinking skill to solve problems.
  4. Are able to analyze and synthesize academic research on business and marketing for the benefit of certain businesses.

Curriculum

The M.B.A in Marketing is a 2-year program. The period of study is divided into 4 semesters and students shall not exceed 4 academic years.

Plan A (Thesis)For degree completion, a student must earn a minimum of 45 total credits throughout the program: 12 credits for Thesis and at least 33 credits for coursework. Thesis Support Scholarship is available for the students in this plan.
Plan B (Independent Study)For degree completion, a student must earn a minimum of 45 total credits throughout the program: 6 credits for Independent Study and at least 39 credits for coursework.  The coursework must consist of 6 core courses, 10 required courses of the specific track and 2 elective courses.

Academic Calendar

Semester 1:    June – October
Semester 2:    November- March

Numbers of Admitted Students

Plan 2 (Thesis): 5 students
Plan 3 (Independent study): 50 students

Tuition fee

190,000 Baht in total throughout the program (47,500 Bath per semester)

Application Schedule

The call for application and application submission will start from December and end in April of every academic year.

Admission Criteria

1. Student Qualifications

     For Plan- 2 Program (Plan A Type A2) – The eligible applicants must:

  1. Meet all required qualifications as prescribed in the Chiang Mai University Announcement on Admission of New Students in each academic year.
  2. Have a bachelor’s degree or equivalent in any discipline from any higher education institute as accredited by the Office of Higher Education Commission, Ministry of Education.
  3. Hold Thai nationality or other nationalities and have the ability to study in courses conducted in the Thai language. 
  4. Meet all required qualifications as defined by the Faculty of Business Administration.

     For Plan- 3 Program (Plan B) – The eligible applicants must:

  1. Meet all required qualifications as prescribed in the Chiang Mai University Announcement on Admission of New Students in each academic year.
  2. Have a bachelor’s degree or equivalent in any discipline from any higher education institute as accredited by the Office of Higher Education Commission, Ministry of Education.
  3. Hold Thai nationality or other nationalities and have the ability to study in courses conducted in the Thai language. 
  4. Meet all required qualifications as defined by the Faculty of Business Administration.

2. Results of written examination on following subjects:

  1. Mathematics
  2. English language

3. Results of interview (only for those who has completed taking the two aforementioned subjects of the written examination.)