Overview

The Master of Business Administration (Marketing) program focused on knowledge and skills in marketing for marketing profession. Knowledge and skills get outs include ability to rapid response to changing business and marketing environment, skills to create marketing strategies to increase brand value and maintain business competitive advantage, marketing plan design and development,  business and marketing analytical skills, and able to co-create value with other business functions with business and marketing ethics. This program setup to respond to different needs and wants of marketer in a large, medium, and small size of business in a multinational, national, and local companies.

Learning Outcomes

Master of Business Administration (Marketing) graduate will:

  1. Be a skillful and proficient in creating and developing marketing strategies to increase brand value and maintain business’s competitive advantage.
  2. Be able to design and develop marketing plan in a changing business environment to be suits to needs, wants, and demand of consumer with business and marketing ethics.
  3. Be able to understand, convey, and identify business’s marketing problems by analytical skills and able to solve the problems.
  4. Be able to conduct business, marketing, and/or academic research analysis and synthesis to generate business marketing and academic progress.

Curriculum Operation

The Master of Business Administration program is the 2-year graduate program, of which period of study is divided into 4 semesters and should not exceed 4 academic years.

Type 2 (Thesis):

Type 2 (Independent Study):

The total credits for the whole program are at a minimum of 45 credits: 12 credits of a thesis and 33 credits (at a minimum) of coursework.

The total credits for the whole program are defined at a minimum of 45 credits: 6 credits for Independent Study and 39 credits (at a minimum) for coursework.  The coursework consists of 6 core courses, 10 required courses in marketing field and 2 elective courses.

Academic Calendar

Semester 1 :  June – October
Semester 2 :  November- March

Numbers of students expected

Type 2 (Thesis): 5 students
Type 3 (Independent study): 50 students

Tuition fee

190,000 Baht for the whole program (47,500 Bath per Semester)

Schedule of Application

Call for application & application submission are available from December to April of every academic year.

Admission Criteria

  1. Student Qualifications

            For Type 2 – The eligible applicants must:

  1. Meet with all required qualifications as prescribed in the Announcement of Chiang Mai University on Admission of New Students of each academic year.
  2. Have a bachelor degree or equivalence in any discipline as accredited by the Office of Higher Education Commission, Ministry of Education.
  3. Be able to read and write in Thai language to study in courses conducted in Thai language.
  4. Meet all required qualifications as defined by the Faculty of Business Administration.

            For Type 3 – The eligible applicants must:

  1. Meet with all required qualifications as prescribed in the Announcement of Chiang Mai University on Admission of New Students of each academic year.
  2. Have a bachelor degree or equivalence in any discipline as accredited by the Office of Higher Education Commission, Ministry of Education.
  3. Be able to read and write in Thai language to study in courses conducted in Thai language.
  4. Meet all required qualifications as defined by the Faculty of Business Administration.
  • Results of examination on following subjects:
    1) Mathematics
    2) English language
  • Results of interview (only for those who take examinations on both subjects above-mentioned.)