The MBA program focuses on consumer behavior, economic approach, and diversity of business administration. But, the Doctoral of Philosophy will equip students with all-around thinking skills; including logic, behavior, knowledge on mathematics and social sciences, and in particular, the social sustainability. The students will be enabled to describe compositions of each theory thoroughly without bias and apply it for the real practice. “This program will ‘add on top’ of every related element and integrate them together as jigsaw puzzle. The program is waiting for students coming to seek for their missing answers to be in line with our program target in producing graduates who are able to acquire the best answers in a logic approach.” cr. MBA Magazine
Core courses of the program are specially designed for experienced executives in particular with the aim to enforce them to become the leading businessman. The core content must decisively include the practice strategic planning. Additionally, according to the concern on the transfer of modern management technology, the following courses shall be listed as our core subjects: development of executive leaderships, innovation management, learning organization, supply chain management, accounting for executives, financial management, business economics for decision making, and marketing management, for example.
“In order to acquire business knowledge, although the students do not have direct experience in a certain business case, they can learn from renowned guest speakers and resource persons who are invited to share their extensive business experiences with the class. Learning from other’s experiences by observing and listening them to get idea on how a man can achieve the business success or what brings failure to a business is the best way of ‘work smart’ style. According this learning style, the students are enabled to pick and apply some interesting ideas in production, finance, management and modern marketing aspects that may bring the better benefits to their business.” cr. MBA Magazine
“Business study is a branch in social-science, we teach our students to be autodidacts and life-long learners. According to 21st Century Learning Skills, the model of future education, tools for knowledge acquisition will be introduced to the students.
Thesis or independent study is also considered as the crucial part that enables the students to use appropriate tools to solve research questions. They are encouraged to have consulting sessions with advisor to propose their solution plans and work with the advisor to obtain the optimal answer. The students, moreover, must learn and develop their skills on communication, leadership, change-agent with recognition on changes and challenges of the modern world, and information era. Also, they must comprehend about the cultural and language diversities as well as seek and grab opportunities to ensure that they can eventually deal with profitable and sustainable businesses under the global context, of which numerous troubles are thoroughly interfered” cr. MBA Magazine
“A student who intends to be an accountant must be knowledgeable. With a few pages of financial report, the good accountant is supposed to be able to analyze all figures presented in the report and answer a question: what causes profit or loss to a certain business, for example. The accountant must be able to give an explanation on a certain cause originated from both internal and external factors as well as a financial analysis. Thus, it means that the good accountant must comprehend in business strategies, be competent enough to apply them in the certain situation, and know whether a business can achieve the success. Due to the change of today business, we are enforced to take a careful look on business end-point, internal and external factors, competitors and methods of business administration prior to conducting an accounting analysis. The program, therefore, focuses on knowledge integration by allowing students to work on a special case study in group. Outcome of the study must be analyzed and shared with other students in class. Guest lecturers, who have expertise on particular issues such as financial standard, tax accounting audit and managerial accounting, with direct experiences are invited to share knowledge in the Seminar course to gain a better understanding to students. Furthermore, it is a must for Thai accountants to be trained for making effective presentations. Thus, our program invites external lecturers to give lectures on presentation techniques to graduate students of M-Acc program in both A and B study plans, so that they can, later on, give a better understanding on accounting to audiences.” cr. MBA Magazine
“The students must try to experiment it themselves. They should be encouraged to share creative ideas with others to widen their ways of thoughts. By this practice, they will be surely familiar with creating and expressing ideas and looking forward to the differences."
Our curriculum is an integration of marketing and other business related-concepts. We strive to increase student’s marketing analytical skill to enable them to create effective marketing strategies for diverse industries. It is believed that with the solid training on marketing theories and concepts and the activities that push the students to think creatively, the graduates of our program must be very well constructed with knowledge and skills. They will be ready to step forward to becoming marketing professionals, who can overcome the competitors with the ability to create the better brand value and maintain business advantages over other competitors sustainably. cr. MBA Magazine
“There is an opportunity in every crisis” is often used, as the truth, to describe many of the world’s significant incidents. As a consequence of financial crisis in the last decade, innovative financial innovations and products of today finance are released in order to stimulate investment. According to this crisis, more people have started to be aware of their precaution standpoint and think of how to establish personal wealth. Later, such a concern has been widely expanded and then turns to be the popular trend of business. This phenomenon forces all business sectors to urgently develop their human cr. MBA Magazine